This introductory course provides hands-on, step-by-step instructions for getting websites found through high ranking on Google and other search engines. Using real world examples, local author Greg Bright will present Search Engine Optimization using non-technical, layman's terms - from one small business owner to another. Included with the course is a copy of the instructor's book Play Google's Game.
The book contains 101 simple tips for high ranking and growing businesses online and is formatted like a workbook with blank lines and objectives at the end of each chapter. Every technique covered in the course can be implemented immediately! Search Engine Optimization is all about getting high ranking in the natural search results and it is free -- not to be confused with the sponsored (paid for) ads.
This class is taught by a University of Texas Instructor and counts toward the 6 course requirement needed to earn your Business Skills Certification.